The planning of a website’s design depends on two thought processes: the creative side and the business perspective. It’s crucial to keep both thought processes aligned to create a website that not only looks beautiful, but also succeeds in functionality. The process followed by the team consisted of - 

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Evaluation

It’s the first step to the process, ie evaluating the current website, to determine whether the content on the page should be kept, updated or discarded. It involved, identifying what is working and what isn’t, the strengths and weakness of the then current website are and benchmarking metrics and analytics data. 

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Goals Identification

Identifying goals and what stakeholders' picture the end result to be. To have clear goals helps deciding upon redesign strategy that meets stakeholders' expectations.

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Strategy Creation

An outline of a plan for achieving the goals based on needs was drawn. It followed by in depth analysis of competitors’ websites, as well as good websites outside the industry, to get a better understanding of the look and feel. Identified content needs and creating a strategy for website content helped addresses the pain points and educational needs of the target audience.

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Needs Assessment

Based on goals, deliverables that are needed to carry out the website redesign were outlined and assigned for delivery. For example: Content, Graphics, Brand Brief etc.

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Implementation

This stage was preparing sitemaps, wireframes, mockups etc. for feedback. Any necessary adjustments were made to move the process along.

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Review & Launch

The final part of the website redesign is testing the newly developed website. Testing the website to ensure that it is functional, error free, that the forms work and checking if the website works across all browsers and devices seamlessly. 

 

Website launched.
 

Future propositions

An engaging model for continuous improvement and on-going updates based on data derived from analytics, continued user testing, and constituent feedback plan was drawn with all the stakeholders combined effort.

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